Success stories


In partnership with G.A.R.Ç.E.S*
 

When women of Mediterranean seize new media for their rights!”!

Press release- 25  mars 2014

How did Mediterranean women take hold of social networks (blogs, videos, Facebook) to defend their rights?

What are the most innovative campaigns in Egypt, Tunisia, France...? What is the impact on their society?

The Mediterranean Women’s Fund organises a meeting with active women of these campaign. Such campaigns include creativity, diversity, interdisciplinary arts (video, graphics, photos, music, etc.).

Saturday, March 29, 2014 from 9:30 to 1:30 p.m. at Sciences Po Paris.
Room Albert Sorel, 27 rue Saint- Guillaume, 75007 Paris.
Metro: Rue du Bac and Saint Germain des Près.

The Mediterranean Women’s Fund will host
The Egyptian Association HarassMap Communication Officer, Eba'a El Tammami.
HarassMap fights against sexual harassment in the street, via a mobile application.

Founded by four girls,  HarassMap has established online mapping and mobile application that allows victims to alert the association via SMS and receive instant support and advice. And it works! This concept is spreading from India to Brazil.

Farah Barqawi of Women's’ Uprising in the Arab World "the uprising of women in the Arab world " is a Facebook page created after the Arab revolutions which brings together more than a hundred thousand people. From this sentence, " I am for the uprising of women in the Arab world because ... ", this campaign calls on women to post pictures of themselves holding a sign where their demands are written.

Natacha Henry, co-director of animation films for the French association Libre Terre des femmes.10 animated shorts movies available online in 9 languages ​ to inform women of their rights against domestic violence.

Note: All interventions will be in English (no simultaneous translation).


* About the organizers

The FFMed is a fund that supports women for their emancipation, from north to south across the Mediterranean in 21 countries. Currently, the FFmed supports and monitors 100 programs whose priority is to strengthen and to enhance the ability of young women to fight for equal rights, to support innovative projects in this effort, and to help young women's associations to develop.

 G.A.R.Ç.ES (Groupe d’Action et de Réflexion Contre l’Environnement Sexiste) is a feminist collective created at Sciences Po Paris as a result of the mobilization against the retirement’s pension reform in 2010 and, more specifically, after finding that the distribution of speaking time between students in General Assembly is uneven.
G.A.R.Ç.ES suggests bringing together all the people who believe in these values ​​and in this feminist project of social change.


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HarassMap

Background:

Sexual harassment and assault in Egypt has reached epidemic proportions. According to HarassMap’s 2014 study, 97 per cent of women participating in the study have experienced sexual harassment. A UN WOMEN study from 2013 puts the number at 99,3 per cent.
HarassMap, a volunteer-based initiative, was launched in December 2010 by four co-founders, volunteers, and tech partners in response to the sexual harassment that society had become increasingly tolerant towards and no one else was willing to address at the level of the community.

Objective:
HarassMap’s mission is to end the social acceptability of sexual harassment and assault in Egypt.

Main activities:
We use an integrated approach that combines an online and mobile reporting system research,  communications campaigns, and a huge on-the-ground community mobilization effort across Egypt where our volunteers support bystanders to enforce a zero-tolerance policy against sexual harassment/assault in their areas - shops, cafés and vehicles, or university faculties, as part of our Safe Schools and Universities program.
We are also currently working on a pilot of a larger project to expand our community mobilization activities and transform public space in Egypt by creating physical spaces in communities that are committed to enforcing a sexual harassment zero-tolerance policy. Our partners will be shown as role models in a big campaign to generate a movement that motivates all of society to get active against sexual harassment in a tangible, practical way.

Methodology:
Our work is based on the idea that a critical mass of people who change their behaviour can bring about larger normative behaviour change in the whole society. We therefore work to achieve our mission to create a critical mass of people by convincing bystanders to stand up to sexual harassment or assault before or when they see it happen. This way, by taking a collective stand against sexual harassment and assault, we as a society can create social and legal consequences that discourage harassing behaviour and seriously reduce it.

Partners:
Our technical partners, who help us with our reporting system and online map, include Ushahidi and Megakheir. We also partner with other initiatives working on the issue of sexual harassment (Anti Harassment Movement, Nazra for Feminist Studies, El Nadeem Center, Mashrou3 EL Mareekh, and many others) to create joint campaigns, workshops, and community activities.

Achieved results:
·         We have 40 community captains who mobilize about 1500 volunteers in 18 governorates to go into their own communities’’ streets to convince bystanders to stand up to sexual harassment. These captains have also begun to expand their activities into the smaller villages in their governorates.
·         Professors at Cairo University are adopting our anti- sexual harassment policy for implementation at the university and will lobby for its adoption at all universities in Egypt.
·         Anecdote from our community work : In 2012 our community mobilization volunteers recruited a street kiosk as our first pilot Safe Area partner. The area around the kiosk is one of this neighbourhood’s sexual harassment hot spots, where large groups of male youth spend their free time in the street and holler at every woman who passes by. The kiosk owner is passionate about the cause and readily agreed to work with us and to prevent, stop and report harassment whenever he witnesses it. In early 2013 a HarassMap volunteer passed by this street while she was filming footage for a video on this topic. She got harassed and physically attacked by a group of young men who insulted and tried to kick her. With the help of the kiosk’s owner she managed to take one of the men with her to a police station (the harasser’s presence being a precondition for filing a report) where the case was eventually settled with an apology and the harasser’s pledge to not only never harass again but to convince his peers to follow his example. HarassMap widely publicised this incident and its successful escalation and soon after a police car was deployed to this area on weekend nights. Even more importantly people living in this neighbourhood organized themselves informally and started patrolling this area’s streets to make them safer for everyone. In April 2013 a young woman passed by this street and got verbally harassed by an older man who also followed her. This caught the attention of the caretaker of a fast food chain restaurant located close to our Safe Area kiosk. The caretaker called the police who came by car and took the man into custody. The kiosk’s manager reported this story to us and the caretaker, asked why he had intervened, replied reflecting HarassMap’s philosophy: ‘Because this is a Safe Area, sexual harassment is not accepted here!’
·         Research results and experiences from our work on the ground are showing positive perception change: People have started to understand sexual harassment as also verbal, not only physical harassment, and more and more people (contrary to before) believe that sexual harassment is not related to women’s clothes.
·         Discovering the truth about sexual harassment: When we started collecting reports, we discovered from the data that all of the myths and stereotypes about the issue were being proven wrong, even stereotypes we ourselves had. Some of the things that HarassMap data (more than 1500 crowdsourced reports of sexual harassment) is the first to document include:
o   There is no link to socio-economic background or marital status - harassers are young and old, big business owners and street vendors, married and unmarried. Delayed marriage, one of the most common reasons given for sexual harassment, isn’t really the problem. Poverty or lack of education isn’t either.
o   Many harassers are children and have not reached the age of puberty so sexual frustration, another common reason or excuse for sexual harassment, isn’t the problem either.
o   The age or dress or actions of the harassed matter and our reports and research show that some women experience getting harassed more after dressing more conservatively.
o   Sexual harassment happens at all times of day, even 7 or 8 am is not uncommon, and it can be verbal or physical, and includes gesturing, following, indecent exposure etc.
o   Sexual harassment happens everywhere. We have reports of sexual harassment from rural and urban areas all over Egypt so urbanization and overcrowding is not the reason.
o   Also men and boys are being sexually harassed.
(These, and other research findings, can be found in our newly published report Towards a Safer City – Sexual harassment in Greater Cairo: The effectiveness of crowdsourced data that can be found on our website.)
·         Our ‘Debunking Myths’ campaign has over the past year become one of the most well known anti-sexual harassment ‘slogans’ and the messages and content of the campaign are being used, shared, and even re-published by leading TV channels, other social initiatives, and popular YouTube personalities.
·         Our ‘Mesh Sakta’ campaign gathered hundreds of stories from women who have started to stand up to sexual harassment that happened to them or to others, the campaign material (consisting of tips for how you can stand up to sexual harassment) can be found all over Cairo neighbourhoods. The campaign hashtag was trending in Egypt during the peak of the campaign, and is still one of the main hashtags being used in discussions on sexual harassment/assault in Egypt.
·         Since our launch we have supported at least 28 other HarassMap-inspired initiatives to launch outside of Egypt.
Sustainability
We train our community captains with TOT trainings with the goal of cultivating independent local leadership. We also provide all of our information, lessons learned, campaigns, and research as open source for others to utilize.
Strength:
·         Our team is made up of some of the people with the longest experience working on this issue in Egypt.
·         Our methods and activities are based on our experience in the field and targeted to meet specific needs in the relevant context. We have a coherent theory of change that all our activities are grounded in. We focus strongly on testing our methods and evaluating their impact, altering them in response to feedback and lessons learned.
Challenges:
·         Timely and professional expertize to deal with technical issues arising with our map/reporting system is sometimes difficult to find in Egypt and this sometimes slows down our work and limits our capacity to expand and develop this part of our activities.
·         The political instability has also sometimes created security concerns and a certain sense of unpredictability to our activities on the ground all around Egypt and we sometimes have had to cancel or reorganize planned activities.


Note: 
 It should be mentioned that on June 4(2014), a new law was approved, criminalizing sexual harassment  for the first time in modern Egyptian history. The new law is the result of persistent efforts of women’s organisations and working groups. Although not all of the advice coming from the organisations has been taken into account, sexual harassment is finally considered a crime in Egypt and perpetrators might now face penalties, such as long jail terms and high fines.

Condensed from an article published in June 6, 2014 in “The Guardian”

Egypt's outgoing president, Adly Mansour, issued a decree that categorised sexual harassment as a crime punishable by a minimum six-month jail term and a fine worth 3,000 Egyptian pounds – with increased penalties for employers and repeat offenders.

Sexual harassers have been prosecuted on rare occasions  in the past in Egypt – but only on vaguer charges of physical assault, and even then the defendants have often been found innocent.

UN research from 2013 suggested that 99.3% of Egyptian women has experienced sexual harassment– but it is often the victims who are blamed for their experience, rather than the harassers.

Campaigners welcomed the law, but warned that it remained to be seen whether it would be enforced by police.

"The biggest issue is still the cultural one: society doesn't see it as a crime," said Eba'a El-Tamimi, a spokesperson for HarassMap, a group that works to end harassment in Egypt. "And police often tend to sympathise with harassers or be harassers themselves. Even when someone manages to get to the police station to report harassment, she will still encounter resistance from police officers, who will try to deter her from going through with filing the police report."


More information:                                           
facebook.com/HarassMapEgypt                                                                                                                                                         
twitter.com/harassmap                                                                                                                                                               

For general enquiries: info@harassmap.org                    
For media enquiries: media@harassmap.org


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“ #painauchocolat ”: A media campaign against islamophobia


In October 2012, the Collective against islamophobia (CCIF) launched a national media campaign against islamophobia. With no prior experience in using social media, Marwan Muhammad, spokesperson for the CCIF, explained how they have learned how to use them, in order to raise awareness and create dialog.

Analyzing the tool to make the best use of it
In France, there are basically two main social media: Facebook and Twitter.

Audience on Facebook looks like a web addict population, young, familiar with technology and sharing a lot of info on their private life but also thoughts, articles or videos. The public is large and diverse.

On Twitter, despite the limited number of users, there is an overrepresentation of people with influence: politicians, journalists, activists… The limited number of characters (140) forces one to have simple messages. You can directly measure the social impact of these messages by looking at the number of “retweets”. When running political or human rights campaigns, one must keep in mind that sharing personal information on facebook or twitter is not often relevant…
The analysis included looking at what already existed and how other groups were using the tool. For example, “Humour de droite” (Right Wing humor) or “Brave patrie” (Brave homeland) use jokes and play with clichés on French tradition or politics…
There is no need to have a lot of followers to have an impact.
The CCIF had 1500 followers when they started the campaign (the number doubled in the next 3 months) but the vast majority of them are activists, journalists, artists and politicians, which maximizes the impact.



Using media tools to offset budget limitations and escape cognitive bias
For an organization with no governmental support, using media tools is a way to maximize your impact.
1.     Who are you talking to?
2.     What are you trying to achieve?
With these two questions in mind, CCIF organized an information event (described below).

Early October 2012, a French elected official, Jean-François Copé, said, wrote and twitted that there were neighborhoods and schools “where children could not eat their chocolate roll (pain au chocolat) during Ramadan”, implying that White French children were brutalized or harassed by bad French Muslim children. Following this stigmatizing and islamophobic statement, the CCIF created a hashtag #painauchocolat and organized a free distribution of chocolate rolls in front of a busy train station on a weekday. The aim was not to give away free food for the sake of it, but to have conversations with people, to create dialog and to underline with humor the xenophobia and nonsense of this statement. The fun and the irony of the event attracted media and political attention too, and instead of paying very high prices for commercials, journalists wrote pieces in their papers and blogs about the action and recommended it.


We are engaged in a deep reflection about cognitive bias and how to escape traditional prejudices. Most people have emotional reactions about other minorities that are either reinforced or at odds with the media images and representations. Then, what is the red line in media treatment? A headscarf? A beard? Everything is radicalized and presented in asymmetric ways. CCIF tries to escape the boxes and change this paradigm. The campaign on the chocolate roll, for example, aimed at addressing the prejudice Copé’s statement implies, with humor. If the CCIF had said “stop stigmatizing Muslims”, it would have failed. Relying on the “cool factor” can increase the impact.

Making of in video (French) : http://vimeo.com/51270846

Some conclusions and tips
Generally, you need to be transparent and keep in mind that you’re talking to people with feelings and opinions that you’re trying to grasp. You need to keep smiling and having good time, and not to react emotionally to any provocation. Thanks to the transparency of your actions and public meetings, you can avoid political hijacking, distortion or misappropriation.
If you’re trying to catch the mainstream people’s attention, you need to remember that the majority of them has followed the same courses, attended the same schools and thus have the same mindset (thesis/antithesis/synthesis).
On twitter, you choose to play a role and use it to be heard. For example, as a statistician you can use this skill to originally comment on the news and analyzing current issues. It helps make your profile different from another.
You need to take the time to build your network, be open-minded and engage with journalists by doing fact-checking for example (in the article X, line Y, something wrong is mentioned…). It sends the signal to the media community that they are made accountable and responsible for what they say and write.

General instructions and tips for Twitter:
-       It’s always better to be humoristic, pedagogical and objective than emotional, angry or aggressive J
-       Twitter is a way to build your legitimacy and/or to influence public debate
-       Look at popular hashtags and find one that works: the more mainstream the more it works
-       Prepare 20-30 funny sentences with the hashtag and coordinate with friends to launch the twitter campaign at the same time

 The "Pain au chocolat" campaign was part of a bigger campaign called "Nous, aussi, sommes la nation" (We, too, are the nation) that relied on visuals, images and photographies asserting that French Muslims already belong to the Nation and do not need to "integrate".










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« Stop le contrôle au faciès », 

a national campaign using media and community organizing to fight police profiling



The Collective Against Profiling(Collectif contre le contrôle au faciès) came into being in spring 2011 to take up the issue of police profiling. It is a consortium of grassroots organizations from France, especially urban areas. A study ordered by the Open Society Justice Initiative, « Police et Minorités Visibles: les contrôles d’identité à Paris » by Fabien Jobard (CESDIP) and René Levy (CNRS), showed that :
-       people dressed in urban youth attire were, on average, 11 times more likely to be stopped and asked for their ID in Paris than those in formal clothing,
-       that Blacks and Arabs were 6 and 8 times more likely to be stopped than Whites,
-       and that « Jeunes des quartiers », youth from urban underprivileged backgrounds, most of whom also have an immigrant history, are thus the group most targeted for identity checks.

Stop and search using profiling on the basis of appearance is both illegal and inefficient while the consequences on their subjects’ lives are considerable. This campaign has mostly argued that the lack of data or any trace of identity checks in France prevents authorities from measuring their impact or efficacy/effectiveness while perpetuating tension and stereotyping between the population and the police whose legitimacy has come under question in many urban neighborhoods.

The campaign relies on five levels of action: grassroots, legal, media, political, and legislative.

In the summer of 2011, the Collective publicized a phone number where profiling victims could send an SMS to be called back within 24 hours and to request legal information, legal aid, or to take legal action against the state. The number was handed out in the street by local and community leaders, in their own neighborhood or neighborhoods with a high-risk of stop-and-frisk. You can watch an action here.



The number was shared on the streets in three urban areas in France (Paris, Lyon and Lille), and went national with the release of the Collectiveʼs series « Mon 1er contrôle dʼidentité » (“my 1st identity check”), short vignettes of Frances most famous rappers talking about their experiences of profiling and promoting the Collectiveʼs number as a new, easy and constructive way out of submission to illegal and abusive procedures. The popularity and fame of the portrayed rappers ensured a wide audience among the youth most targeted by the profiling and helped promoting the phone number. They also helped to build trust as the youth often feel powerless in front of the police.



The episodes were released twice a week on Facebook and on the website for several months, and viewed over 2 million times on the web. The trailer made national news and forced the issue onto the public agenda a couple of months before the official launch of the 2012 presidential campaign, allowing Collective members to join forces with grassroots partners such as AC LEFEU and Nous Ne Marcherons Plus to lobby political parties and get three major presidential candidates (the far left, the Green Party and the Socialist Party) to commit to fighting profiling.



An interactive photography project was also conducted to disseminate the action on Facebook and through the website: people were pictured holding a slate with their names, the number of stop and search they experienced, their age and city.



This interactive photography project was repeated a few months later with a prototype of "ID check receipt", which the consortium has been advocating for. These events allow people to participate in a fun way, to promote your action and attract media's attention.

A few months after the release of the phone number, the Collective had 1000 Facebook members, 20 articles in different media and dozens of text messages. The collective worked regularly with the press and media, sending them press releases and organizing press conferences.

In April 2012, 14 plaintiffs who had sent an SMS to the Collective decided to press charges against the State with the support of the Open Society Justice Initiative and the Syndicat des Avocats de France. Their simultaneous lawsuits represented the first class action in French history against the state for discrimination. Since the inauguration of President François Hollande in May 2012, the Collective has continued to collect cases of police abuse and provide legal counsel. It is pursuing discussions with police unions, the Ministry of the Interior, the High Authority Against Discrimination, the CNIL and several senators to address myths surrounding a policy which has occasionally been portrayed as “anti-police” and lax with crime, raising concerns about its impact on the morale of police officers, already facing discontent and high levels of depression and suicide.



If the consortium, through its mediatic action, forces first rank political figures and decision makers to give their opinion, the idea of an "ID check receipt", was burried by the French minister of interior Manuel Valls. This is why, on October 15th 2012, a big press conference with major journalists launched the 2nd season of the video campaign that a trailer had already been announcing for a couple of weeks. The people portrayed in those videos were not only rappers but were writers, entrepreneurs, artists, elected officials, journalists, sportsmen and actors, underlying that profiling was targeting minorities across social lines.




All along the campaign, the spokesperson and leaders of the collective participated in media training to interact with the press, which helped them be prepared for questions or for debates, even on national television.

The Collective against profiling momentarily shifted its focus on the legal aspects of their struggle by providing support to victims of abuse and teach people how to defend themselves. Along legal education and empowerment, the Collective is currently developing a new campaign pushing for a global police reform which takes into account both police officersʼ needs and the concerns of citizens and relies on transparency, accountability, and safety for all.